Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

In South Korea, conversations with strangers traditionally begin by sharing one's age, which helps determine the proper use ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

The Korean Beauty industry ... Spear heading trends such as the viral 'glass skin' and natural-looking minimalist makeup, K-beauty promotes skin health with an emphasis on SPF and gentle formulas.

You've probs seen them in the aisles of Boots and at the end of your favourite TikTokers' makeup tutorials, but what's the deal with makeup setting sprays? Do they actually work? We decided it was ...

Watch enough videos of people sharing their nighttime beauty routines, and you’ll likely peep a lip mask in the mix. “A lip mask is a concentrated treatment meant to hydrate and repair the ...

you get the idea. And TBH, even when I’m wearing minimal or no makeup at all, my lip combo is always on point. Even with a handful of pout products on deck, a multi-purpose one is truly elite ...

Uncover the ultimate makeup hacks to try during winter and keep your beauty game strong despite the chill. Amp up your routine with simple, effective tips for a flawless winter look.

I hope you enjoy this Nicki Minaj celebrity inspired makeup tutorial! I did a dramatic winged liner with a cat eye, and soft nude pouty lips ... up for success North Korean soldier captured ...

“I always have several shades of brown liner in my makeup kit to sculpt the perfect pout for everyone. It creates definition, balance, fullness and contours the lips.” So, just how should we ...

Christine Chang and Sarah Lee tell us how their Korean heritage became a vital part of Glow Recipe ... I put Rihanna's new You Mist Makeup-Extending Setting Spray through the ringer, including a ...

Even if you have the most amazing make-up products on the planet, if you don't know how to apply them then it can all seem a little pointless. With a helping hand from some very qualified experts, ...