Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Korean and Japanese beauty products may dominate ... driven by her desire to create content that went beyond makeup tutorials. “I wanted to talk about issues that were often considered taboo ...

In South Korea, conversations with strangers traditionally begin by sharing one’s age, which helps determine the proper use of honorifics, an important aspect of Korean language, and shapes ...

Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

The Korean Beauty industry ... Spear heading trends such as the viral 'glass skin' and natural-looking minimalist makeup, K-beauty promotes skin health with an emphasis on SPF and gentle formulas.

Hince, the South Korean makeup brand that captivated social media in 2024 with ... Impressively, the formula feels hydrating on the lips, a welcome change from traditional matte lipsticks. The ...

We’ve got you covered with a deep dive into the world of lip stains that will seriously upgrade your makeup routine. Gone are the days of constant lipstick touch-ups and gloss that sticks to ...

Watch enough videos of people sharing their nighttime beauty routines, and you’ll likely peep a lip mask in the mix. “A lip mask is a concentrated treatment meant to hydrate and repair the ...

Sydney Sweeney favored subtle crystal embellishments at an Armani Beauty party during the 2025 Berlin Film Festival on ...

Seven Chilean nationals face federal charges related to the burglaries of several high profile athletes’ homes, including two ...