Matt Nelson is an automotive journalist with nearly a decade of experience in all things cars. He's spent years working at dealerships in sales, finance, and service. He's since traded in his pens and ...

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

This 1968 Jaguar E-Type on Exotic Car Trader also known in the United States as the XK-E, boasts a fiery red color that demands notice as well as plenty of preserved British charm. The Jaguar E-Type, ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...

Jaguar's new era is here. The British automaker's first design concept premiered during Miami Art Week today. This new vehicle, the Type 00, is an exaggerated two-door grand tourer (GT) that nods ...

One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy Nothing, ...

Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. The choice of actors and the lack an actual vehicle in the ...

This week Jaguar unveiled its forthcoming rebrand to accompany its push toward all-electric vehicle manufacturing. The auto brand has described its new philosophy as “Exuberant Modernism” ...