Feast your eyes on the iris. Sure, being blessed with a choice eye color is cool. But new research reveals that the eye’s pupil size and iris brightness are the real moneymakers. “Brighter irises and ...

UAB optometry expert Janelle Sventek explains what determines a child’s eye color, why it can change in infancy, how genetics ...

New research by Zachary Estes, Professor of Marketing at Bayes Business School (formerly Cass), as well as academics from the University of Amsterdam, Netherlands, and the University of California at ...

It’s not unusual for blue-tinted rings to appear around your iris — the colored part of your eye. This condition is called corneal arcus. There may be a link between early onset corneal arcus (also ...

If vision science were a movie, the iris would be a supporting actor. It doesn't get as much limelight as the retina, the eye's light-sensing tissue. And it's not as high-profile as the lens, which ...