Regional brands such as Troovy chips, Samyang Ramen noodles, Lucknow Kabaab Hub, Captain Sam’s pizza, Boss burger, Artinci cookies and Feeelings noodles are among those looking for an IPL lift ...

Marketers are changing how they advertise around India’s most popular sport. Instead of relying solely on mass campaigns ...

MI will be looking to reset and refocus by releasing under-performers and creating space in both their squad and salary purse.

IPL 2025 delayed due to Indo-Pak tensions; 16 games pending, major financial hit to BCCI, broadcasters, sponsors and franchises expected ...

Discover how the UAE transformed into a global cricket hub, hosting major tournaments while boosting tourism, talent, and its international reputation. Learn about the Emirates Cricket Board's agility ...

The Indian Premier League was suspended for one week on Friday while the Pakistan Super League postponed its remaining matches in the wake of the ongoing conflict between the nuclear-armed neighbours.