Amazon is dropping the "Rufus" branding in favor of a new AI assistant called “Alexa for Shopping" that combines the ...

Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.

Alexa, let Home Assistant cook.

Alexa+ brings the full Amazon shopping experience to Echo Show, letting you browse, compare, and buy by voice, touch, or both. Starting May 13, you'll see the same visual experience you know from the ...

American Football, Alexa Viscius. With so much good music being released all the time, it can be hard to determine what to ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Alexa+ , Amazon's next generation personal assistant, is ...

We may receive a commission on purchases made from links. Debuted in 2014, Alexa has become one of the most popular voice assistants available today. Millions of people use Alexa every day, but most ...

When Amazon introduced its Fire Phone, in 2014, that first attempt at a mobile phone of its own was so poorly received the company stopped selling it only a year later. According to Reuters, that's ...

Looks like Amazon’s getting back into the smartphone game. More than 11 years after the e-commerce giant pulled the plug on its failed first effort, the Fire Phone, the company is now developing a new ...

Amazon has released four different personality styles for Alexa+: Brief, Chill, Sweet and Sassy Amazon Amazon has released four different personality styles for Alexa+: Brief, Chill, Sweet and Sassy ...

An Amazon Echo Show 11 using Alexa+. Alexa+ is about to get a whole lot sassier. Amazon's generative AI-powered voice assistant is now capable of taking on four different personality styles: Brief, ...

If you don’t like the extra cheerful and patronizing talking style of your AI virtual assistants, Alexa+ has you covered. Today, the company has launched three different personality types that will ...