Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

Now known as Max, but initially known as HBO Max ... Social media pokes fun at HBO for its numerous name changes It didn’t take long for news of HBO’s new name to hit social media, and ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros. Discovery decided to drop HBO from the streamer ...