Yes, HBO is out here rebranding everything. It’s kind of silly and there are definitely jokes to be made about David Zaslav overworking his branding/marketing teams — until you realize pretty much all ...

Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...

HBO and HBO Max have renamed some of their U.S. linear channels, effective immediately. As a result of the changes, HBO2 will now be known as HBO Hits, while HBO Signature’s name has been changed to ...

After Warner Bros. Discovery officially decided to revert its streaming service’s name from Max to its original name, HBO Max, it looks like the company isn’t done making changes to its HBO division.

Warner Bros. Discovery is changing the name of its streaming service again. You’ll never guess what its executives came up with. In 2023, the company controversially changed the streaming service to ...

However, HBO Max's new upcoming change isn't just about dropping or adding to its name. Instead, Deadline reports that the ...

HBO is enacting more name changes, as the cabler has given a cosmetic makeover to six of its U.S. linear channels. HBO2 will now be called HBO Hits. HBO Signature is now HBO Drama. HBO Zone will ...

After Wall Street didn't exactly treat the multimedia company with kid gloves during a recent analysis, Warner Bros. Discovery (WBD) CEO David Zaslav has started making some moves to do something ...