The great thing about this fruity trend is that it’s not just showing up in viral makeup looks or the best gourmand scents, ...

When Founder Julianne Goldmark launched Emi Jay as a hair accessory brand at age 14, back in 2009, she never would have ...

Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl. It was an unprecedented number, ...

While skin scents can include woody, floral, or fresh elements for an added twist, skin scents tend to be linear, showcasing ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

The trend centres around deep plum and burgundy tones, almost vampy make-up and nail colours, to counter the former clean girl aesthetic that ... while Glossier, Dior and HUDA beauty have also ...

No, mouth-taping won’t give you a ‘snatched’ jaw. But it might improve your sleep quality As the trend of taping one’s lips closed at night goes viral, Inga Parkel speaks to experts about ...

There are a ton of great products that drop every week — and we’re here, as always, to keep you up to date on the best of them. Each week, we’ll be rounding up a short list of our favorite ...

Suffice to say, we've fallen hook, line, and sinker for the aesthetic. Ahead, find 10 timeless styles (along with options) you'll want for achieving the look. There is perhaps no style of clothing ...