PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...

Anoushka Shankar graced the 67th Annual Grammy Awards in a custom Dior hazel chiffon and tulle dress, styled by Nikhil ...

The New Year is shaping up nicely in the beauty world. and it's clear to editors that 2025's hottest eyeshadow shade is going ...

Applying it to the under-eye area “can be tricky. The days of just sweeping it on are long gone,” she says. “I use a small makeup brush to feather it and then set it with pressed powder—always pressed ...

Pokemon Go players can participate in 5-Star, 3-Star, and 1-Star Shadow Raids monthly in addition to normal Raids to catch some exceptional ‘mons for their collection. Here’s who will appear ...

The actor and model reveals her personal tricks to achieve fluffly brows and hydrated lips. She also reveals why she won't share a least favorite beauty trend. A Moody, Music-Infused Reverie Sets the ...

If you’re on the skin care side of TikTok, there’s a major chance you’ve seen Medicube’s Collagen Night Wrapping Mask. In any ...

No, you should avoid wearing eye makeup if you have conjunctivitis, also known as pink eye, until the infection clears. While makeup is not usually the cause of your infection or irritation ...

I wear makeup pretty much daily, and I’m no stranger to the temptation of crawling into bed after a long day without bothering to take it off. But I’m also militant about dragging myself to ...

Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of color to eyelids can take your shadow game to the next level and make your eyes stand out and ...

If you're a light sleeper or regularly travel, the best eye masks can help to block out light for a more comfortable and undisturbed sleep. We've tested popular eye masks for sleep, including silk eye ...