But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...

For Gucci Beauty’s global makeup artist, cosmetics are more than decoration—they’re a tool for unlocking identities.

Opting for cream blushes with orange and brown undertones will continue to work well with your toasted makeup palette, finding the right shades for your undertones is key in executing this look.

Get ready for the most loving day of the year with these stunning "Be my Valentine" makeup looks! Whether you're going for ...

Kylie Jenner recently dropped a makeup tutorial video showcasing the “perfect lip combo.” The best part is that it requires ...

But have you seen her beauty look? The 43-year-old appeared to be wearing slightly more makeup during the snowy conditions, and it suited her. The former Suits actress tends to opt for glowing ...

who was responsible for putting SZA’s makeup together for the big night. According to Paley, she and SZA worked together to design a look that felt true to the artist and her personal aesthetic.

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.

Valentine’s day is here and it’s time to create the perfect makeup look to complement your natural beauty. Going for a romantic dinner, a fun Galentine’s night out, or spending the evening ...

Fashion and beauty are deeply intertwined—when you’re watching a show, you’re taking in the full look, from the clothes to the skin and makeup. Kallmeyer’s commitment to thoughtful design ...