But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Addison Rae may have started her career as a TikToker, but these days, she's a risk-taking pop star with a penchant for ...

For Gucci Beauty’s global makeup artist, cosmetics are more than decoration—they’re a tool for unlocking identities.

I first discovered black eyeliner early teens—a relationship I was faithful to until I turned 40. But once stress, lack of ...

Kylie Jenner recently dropped a makeup tutorial video showcasing the “perfect lip combo.” The best part is that it requires ...

B eyond the comments, Suzanne's video has literally kickstarted a worldwide trend of people recreating "MAGA" makeup looks.

The "Blink Twice" actress Adria Arjona shares her must-have products, including staples in her beauty routine and ...