To Get Big in China, N.B.A. Stars Enlist Social Media Surrogates
Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities ...
Integrating Chinese Kung Fu into Street Dance: How 'Kid Brother' Led China to Historic Success in World Finals
In an extraordinary display of talent and cultural integration, 10-year-old Song Haoming and 14-year-old Fu Junxi, collectively known as the 'Kid Brothers,' made history at the 2025 Juste Debout World ...
Defector5d
How “Ball Don’t Lie” Became More Than A Basketball Mantra
Shorthand for the service of karmic justice, often invoked in a smug told-you-so tone, the words remain heard at all levels of the game, from playgrounds to pro arenas. But “Ball don’t lie” has ...
The Diplomat5d
China’s Soft Power Play: Can Fashion and Digital Influencers Reshape Its Global Image?
China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.
Ever-Growing USA on MSN6d
Shasha Lai: A Creative Visionary’s Global Expansion
Recently, renowned Creative Director Shasha Lai officially established her new company, ShaSha Mo, in the United States, ...