To Get Big in China, N.B.A. Stars Enlist Social Media Surrogates
Companies like East Goes Global manage accounts for N.B.A. players, expanding their reach, creating business opportunities ...
SHINE6h
Cashing on summit: the rise of Mount Tai's 'climbing buddy' business
A man surnamed Chen recently gained attention for earning over 300,000 yuan (US$41,452) in the past year by offering "climbing buddy" service on Mount Tai. For many, hiking is tough — especially when ...
China temple ‘high-5 cat’ raises paw to greet visitors, draws crowds seeking luck
Pet moggy decked out in gold chain goes viral on mainland social media by offering a human-style greeting to queues of ...
The Diplomat5d
China’s Soft Power Play: Can Fashion and Digital Influencers Reshape Its Global Image?
China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.
Jing Daily6d
Luxury meets mindfulness: China’s spiritual renaissance
Digital meditation platforms, premium wellness products, and spiritual tourism are reshaping consumer spending as young ...
TikTok Looks to Move Into Services to Expand In-App Spending
Today, Axios has reported that TikTok is “eyeing an expansion of its local services business to the U.S.”, according to new job postings listed in some regions. As it continues to grow its in-app ...