The ‘unrecognizable makeup’ trend is kicking the clean girl aesthetic to the curb. Here’s everything you need to know about ...

As a beauty writer with a love for 60s-inspired style, I couldn’t resist trying the viral “doll lashes” trend taking over ...

If that ping number seems to be jumping, there are some basic steps you can take, but the best thing to do (if you can) is to separate that side traffic from your own. More on that in just a bit.

Just as you’d want to differentiate Harijuku style from Douyin makeup for the sake of cultural accuracy, we want to be ...

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the ...

Some people continue to save money until they have achieved their retirement goals. However, others get more ambitious and aim to save enough money for multiple generations. A recent post in the ...

Sixty days and one Fashion Month into 2025, we reached out to the top pros in makeup to find out the buzziest eye, lip, cheek and nail looks, as well as for their take on what's not so hot right now.

Promise. If you care about the shelf-life of your products, or just wanna keep them cool, a skincare fridge (or makeup fridge, they're the same thing, FYI) is actually a pretty damn good gadget to ...

Here are six smart financial steps to take right now. As the cost of money gets more expensive, consumers are put in the position to figure out how to best spend their limited dollars. In this ...

From shimmer shadows to grungy liners, the eye, lip, and complexion makeup trends from the spring 2025 runways are all about adding color and drama. But if you prefer a minimalist look ...

That said, the process can seem daunting at first. I’ll take the mystery out of the process and walk you through the steps to start an online store.