Cute Drinks was created to meet growing demand for non-alcoholic beverages made with scientifically-backed ingredients.

Stick formats for makeup & skincare are drawing legions of fans—and here are the packaging suppliers offering eco-friendly & ...

A beauty editor reviews Kylie Jenner's $80 Cosmic 2.0 perfume, an updated version of her warm floral Cosmic fragrance, and ...

Our editors tested the best beauty subscription boxes—here are our favorites. Beauty is in the eye of the beholder. But ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

While we are obsessed with the original, savvy shoppers are saying that the Tree Hut Sugarlips Lip Butter is just like the ...

Whenever a new hair mask comes out, I'll be the first to sign up to try it. There's nothing I love more than a weekly mask, ...

I tried the HigherDose Red Light Therapy Hat daily for a month to stimulate hair growth. It happens to be my favorite beauty ...

Amazon Promising review: "This is a beautiful lamp. I love the color! I bought one to see how it would look in my living room ...

In the run-up to her appearance on the red carpet at the BRITs, Little Mix's Jade Thirlwall gave fans a peek into her ...

As Gen Alpha beg their parents for £50 retinol creams and host parties at popular beauty retailers, Charlotte Cripps, a mum ...