A ccording to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a simi ...

The options are rife with unnecessary ruffles and bad construction, but I figured out how to assemble a comfortable and ...

Women's History Month, BLACK ENTERPRISE highlights Black woman-owned businesses to amplify their brands and fortify the BUY ...

but we only recommend products we love. Promise. There's a plethora of talent and ingenuity that comes out of the Black community, so if you want your wardrobe (or beauty routine!) to look fresh ...

Including a $10 body wash that smells very similar to Baccarat Rouge 540, but you didn't hear it from me. View Entire Post › ...

Read our full commerce guidelines here. Barely a week goes by without a new beauty brand launching – and while that makes it an exciting industry, makeup, skincare and haircare lovers might find ...

A cult beauty brand founded in 2021, Merit is known for creating simple makeup products that are impossible to mess up. Many of the base products come in stick formats with a multipurpose promise that ...

“It felt like every makeup brand went into a panic,” says Shirley Ibe, a Calgary-based makeup artist and the founder of Madeup Beauty. “Fenty challenged the industry and pushed boundaries.

From shimmer shadows to grungy liners, the eye, lip, and complexion makeup trends from the spring ... for the warmer months ahead–plus, the best products to shop now to nail these looks.