PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Best creamy eyeliner for a perfectly smudged and smokey look - From Alex Chung to Kate Moss, find out how to recreate the ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

We can forgive Reba McEntire for wearing skinny brows when it was on trend in the '90s, but some of her other makeup mistakes ...

Her sultry 90s inspired makeup is typically paired with a more neutral or nude lip, to keep the the focus on the eyes. To pull the whole look together, she topped off her glam with the 'Posh Balm' in ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...

Claudia Winkleman swears by this best-selling cleanser to remove make-up and luckily we can shop it for 15% off in the John ...

If you’re still not over Miley Cyrus’ gravity-defying bouffant from last year’s Grammys, then it’s likely you were ...

This sultry eye makeup is your ultimate secret weapon to a sophisticated yet seductive look. The soft smokey eye paired with a flawless matte complexion… THE COOL HOUR - The Cool Hour is the ultimate ...

From the return of the classic red lip at Chanel to the refreshed smoky eye at Armani Privé, British Vogue spotlights five fantastical beauty looks, fresh from the couture runways in Paris.

Rashmika Mandanna styled her hair in a sleek bun with a red rose and accessorised with gold kundan earrings and a ring, creating the ultimate wedding guest makeup look. Well-defined eyebrows, coats of ...

Early warning signs of diabetes, high blood pressure, and other chronic diseases could be lurking in the back of your eye before symptoms start to show. However, a new test at Boots Opticians ...