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Varvara Budetti is a deputy editor of data and automation at Forbes Marketplace. She specializes in leveraging automation and data-driven insights to enhance editorial workflows and content strategy.

According to The Dyrt 2025 Camping Report, 81.1 million Americans camped in 2024, down slightly from the previous year. Nearly 6 million of those were first-time campers, and KOA reports 61% were Gen ...