Bill Shufelt, the CEO of Athletic Brewing, spends the day at his brewery and gets a lot of work done while his family sleeps.

League One Volleyball has named Athletic Brewing Company its official non-alcoholic beer partner for the 2026 LOVB Pro season ...

Modelo, the top-selling beer in the United States, is expanding into the booze-free category for the first time with a ...

Dry January doesn’t have to be boring. These are the best non-alcoholic beers Delish editors actually love, from hazy IPAs to ...

The non-alcoholic beverage industry is no longer a niche curiosity. It’s a multi-billion-dollar market reshaping how people socialize, unwind and define wellness. And the founders bold enough to ...

Athletic Brewing's Upside Dawn Golden Ale is capturing attention this Dry January, providing a refreshing nonalcoholic beer ...

Athletes, teams, and leagues are pouring money into the NA beverage category. The post Sports Goes All In on Non-Alcoholic ...

As many low- and no-alcohol options are positioned as healthier alternatives, featuring fewer calories and sometimes ...

Brands from Goodwipes to OpenTable are tapping into Dry January traditions with interactive maps and IRL parties.

The US’s bestselling brand, Athletic Brewing, believes that the key lies in presenting n/a beer as part of the mix. “We deliberately avoid sobriety-centric messaging,” says Bill Shufelt, co-founder ...

“This January, beverage brands including NA players are steering clear of villainizing alcohol. Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That ...

Dan DeAngelo, key account manager, on premise, for Athletic Brewing Company, said that bars and restaurants remain vital ...