The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

The new visual identity centers on a kaleidoscopic logo animation that transforms the familiar Apple aesthetic into more ...

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...

Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...