Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s ...

Lifestyle AMC Theatres announce shocking change that people aren’t thrilled about: ‘That’s already excessive’ By Fabiana Buontempo Published June 8, 2025, 1:24 p.m. ET ...

The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and Cinemark Theatres inked similar deals with National CineMedia, AMC refused ...

In a recent change, AMC Theatres is warning customers that their movies may not actually start at their listed showtimes due to extra ads. Here’s what you need to know about the change.

In 2019, AMC slammed the company’s proposal to increase the number of commercials, saying it feared that “U.S. moviegoers would react quite negatively to the concept.” ...

Because AMC close to six years ago said it wouldn’t partake in National CineMedia’s new ad spots. At the time, AMC believed more ads would make moviegoers mad. Well, AMC has changed course.

AMC Theatres, via Vice, has unveiled an ad playing before every movie, reminding audiences not to sing along during the film. The 30-second ad, which features scenes from Wicked and is narrated by ...