On Wednesday, the entertainer and the NFL released the Kendrick Lamar Halftime Collection of merchandise. And these are going to not only look great but also will serve a great cause. The proceeds from the Kendrick Lamar Halftime Collection will go to the American Red Cross and will benefit those impacted by the California wildfires.

Kendrick Lamar and the NFL tease Not Like Us for the Super Bowl halftime show, unbothered by Drake’s legal pressure.

As you’re probably aware, Kendrick Lamar was selected as the halftime show performer for Super Bowl LIX. What you might not know, however, is that the “Not Like Us” rapper has teamed up with fashion designer Willy Chavarria on a limited collection to commemorate the event.

The Grammy Award-winning artist teamed up with the American fashion designer to release a line of special edition Super Bowl LIX shirts, shorts, and tees

If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Kendrick Lamar has just surprise-dropped his Halftime Show collection ahead of his performance with SZA on February 9. The collection includes a graphic T-shirt, hoodie, and shorts, and is sure to sell out fast.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?

The Compton rapper will perform during another matchup between the Philadelphia Eagles and the Kansas City Chiefs.

With his highly anticipated Super Bowl performance occurring only a week after the Grammys, many are wondering if it will impact Kendrick Lamar's attendance.