It's no surprise that Musk is leaning into AI — the CEO has spoken about the idea in many of Tesla's earnings calls over the last year. What sets his approach apart, analysts say, is the way he's blending the boundaries between his companies.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Elon Musk's xAI startup is swimming in controversy after launching Grok 4, the latest version of its snarky AI chatbot. Last week, the company boasted that Grok 4 achieved higher scores than quite a few other large language models (LLMs) on various industry benchmarks.

People who pay for access to SuperGrok can now try the AI chatbot’s new “Companions” avatars, xAI owner Elon Musk announced Monday morning. The companions available currently include Ani, an anime avatar, and Rudy, a cartoony red panda.

The company told workers to download employee tracking software on their personal computers, prompting privacy concerns from some staff.

The unusual behavior of Grok 4, the AI model that Musk's company xAI released late Wednesday, has surprised some experts.