Amazon acquired Wondery nearly five years ago as part of a push to expand its catalog of original audio content.

As podcasting becomes video-oriented, Amazon is shuffling Wondery into Audible and a new “creator services” team while cutting approximately 110 staff members

Wondery needs to focus more on “video podcasting” because “creator-led, video-integrated shows have different audience needs and require distinct discovery, growth, and monetization strategies compared to audio-first,