Turki Alalshikh, chairman of Saudi Arabia’s General Entertainment Authority, announced the launch of TKO Boxing under TKO Group Holdings, with UFC CEO Dana White as a key promoter. The debut event, set for September 12,

A Canelo Alvarez vs. Terence Crawford mega fight will headline TKO Boxing’s first boxing showcase at Allegiant Stadium, LV. Under Saudi GEA didactics, the boxing icons recently had their first media staredown for it.

TKO Boxing's debut event is set, and it's a blockbuster. Following a very lackluster boxing weekend, Turki Alalshikh, chairman of Saudi Arabia's General Entertainment Authority (GEA), announced on social media that a mega-fight between Canelo Alvarez and Terence Crawford will headline TKO Boxing's first event at Allegiant Stadium in Las Vegas,