Credits Creative agency: FCB Chicago 3D Illustrator: Miagui Miagui Account Director: Andrea Kleinman Account Executive: Eleanor Carignan Chief Creative Officer: Pedro Perez Content Producer: Shannon ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Provides a big picture view on the outlook for key media channels.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

The WARC Awards seek campaigns that show the world how strategic thinking leads to effective impact for brands and business. The 2025 shortlists were announced on 8 April and bronze, silver and gold ...

Imagine a beer, not just quenching thirst, but feeding a nation. That's the power of Castle Lager's "Bread of the Nation." Facing fading brand affinity and a declining perception of quality, the... We ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Lipton Ice Tea, a beverage brand, aimed to establish itself as a popular beverage choice among Saudi youth by promoting its zero-sugar variant in a market where ready-to-drink tea was virtually ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...