Grocery sales surpassed £13bn in December, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its ...

Pernod Ricard-owned Havana Club wants to become the “preferred rum” for consumers by emphasising the versatility of its ...

The retailer intends to increase prices by 1% on like-for-like goods to combat a rising wage bill, alongside a projected £7m marketing “cost increase”.

Charlotte Lock spent three years as pan-partnership customer director at the business. The brand is yet to confirm who will ...

The ‘McRib’ campaign from McDonald’s last year was a sterling example of how to take a smaller bit of messaging and maximise its effectiveness.

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne ...

New data from the British Chambers of Commerce shows business confidence is falling in the wake of tax rises and inflationary ...

Rewarded for her services to advertising and the creative industries, former WPP president Karen Blackett is awarded a CBE, ...

From Oasis’s dynamic pricing to Jaguar’s rebrand, Mark Ritson shares his top five marketing moments of the year.

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

Two decades into its premiumisation strategy, Diageo believes a balanced approach to innovation has helped the drinks giant ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...