Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

CMO Ryan Meegan explains how the flushable wipe brand’s latest effort represents a course correction from its previous ads.

The marketer of sun care products built a platform that turns consumer actions and user-generated content into opportunities ...

The Yum Brands chain’s new campaign features gritty creative, developed with agency Highdive, that captures the high-stakes ...

Users who complete branded experiences called Quests can earn Orbs that can be redeemed for exclusive items in the Discord ...

While currently dedicated to gaming brands, the Mobile Conversion product will soon expand to verticals including travel, QSR ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Along with out-of-home and social media activations, the Coca-Cola brand teamed with TikTok for an interactive filter for the ...

The Roundel media network, a bright spot in Target’s performance, will be the focus of investment throughout the year.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...