Bob's Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content where the brand ...

According to a new report from PartnerCentric, 41% of Americans—and 48% of Gen Z—are actively planning to spend less time on ...

Festival MarketingCoachella Marketing Roundup: 21 Brand Experiences How 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more.

Pop-Up Shop‘Bowie 75’ Retail Pop-Up Celebrates Music Icon’s Birthday in New York and London Explore five of the Bowie pop-up’s most interactive engagements that helped bring the storied career of a ...

The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. Siggi’s partners with Lovewell to ...

Predictive AnalyticsSurvey: CMOs Are Using AI for Predictive Analytics, Video and Overall Growth Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will ...

A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for ...

Editor’s Note: For premium nonalcoholic beer brand Bero, which is co-founded by “Spiderman” actor Tom Holland, loyalty is a core tenant to its marketing strategy, according to Chief Marketer Network ...

Marketing innovation is what healthcare needs, says UChicago Medicine CMO Andrew Chang. Read how he is infusing artificial intelligence, including generative and agentic AI, into the organization.