The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.

Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.

The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.

The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.

In India, Gen Z is making waves not just with their cultural clout but with their wallets, too. Pune’s Aryaa Shinde, 20, is a ...

South Asia, Khushnooma Kapadia, dishes out the brand’s savvy marketing moves and how it taps into diverse audiences across ...

This year's edition isn't just about stunning designs—it's setting new industry standards, powered by Vogue India's ...

The CEO and Founder of Savy Click and Jaipur Unfolded offers her perspective on the eternal debate between creative and ...

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing ...

Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media ...

Conceptualised by Lowe Lintas, the campaign, titled Nav-Raani (New queens), pays homage to the modern-day queens—the women ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...