Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive ...

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing ...

With this refreshed campaign, Perfetti is reaffirming Centerfruit’s position as the go-to gum for anyone seeking an intense burst of fruity flavor. It’s a celebration of taste, creativity, and fun—all ...

As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify ...

The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the ...

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

Articles written by Vishal Kumar ...

Following the recent ‘The Syllabus of Champions’, Sportz Village, a school sports organisation, has launched its latest ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in ...

The chairperson and chief creative officer of BBDO India has been appointed as the Jury President for Sustainable Development ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned ...

Dentsu India was in the news in 2024 for various developments. The company announced a series of leadership changes in ...