Articles written by Chikita Sobti ...

Enormous won the ‘Creative Agency of the Year’ award. The agency bagged six golds, 17 silvers, and 24 bronzes at Abby Awards 2025. Goafest 2025’s final day packed a vibrant mix of creativity, wellness ...

At a time when global holding companies are under pressure to consolidate, differentiate, and digitise their offerings, IPG Mediabrands India has rolled out a leadership structure that breaks ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted ...

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social ...

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost ...

Our weekly roundup of the latest appointments and account wins news from Karnataka Soaps and Detergents Limited, Zydus ...

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.