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The company has historically used consumer behavior data to inform its business decisions, including creating more convenient packaging that drives household penetration. Recent insights suggest a ...

A recurring theme across the discussion was the balance between enterprise consistency and local flexibility. Dalton noted that Danone’s local leadership model empowers markets to tailor assortments ...

HanesBrands is investing in its operational intelligence capabilities through a 10-year partnership with Infosys. This initiative is designed to help HanesBrands modernize core operations, enhance ...

Unilever Unilever’s CEO Fernando Fernandez said that while the wider macroeconomic uncertainty will pose some risk and challenges to consumer confidence, the company has a robust and resilient ...

PUP launched in December 2023 and now covers about 90% of Purina’s consumer data collection, according to Scharenberg. Though it’s currently available only in North America, there are upward of 2 ...

The company is also automating media scheduling, using algorithms to build cohorts and space out activations. Additionally, it has digitalized its production by equipping lines with sensors and ...

Del Monte Foods is embracing technology within product innovation in order to more quickly identify emerging food trends and introduce efficiencies.

Gartner recently identified the top 10 technology trends that organizations should explore in 2025 — and many of these could have a deep impact on the consumer goods space.

Learn how CPGs like Mars, Unilever, PepsiCo, and General Mills are scaling AI across marketing, supply chain, and customer engagement to build unified platforms, improve governance, and empower teams ...

Back in 2016, when Mondelez International wanted to start selling to Chinese consumers, the CPG company knew it needed a strong partner in the region. Rather than investing time and money into ...

Toy and game company Hasbro has its eyes set on digital and supply chain transformation, setting in place a trio of leaders that will help optimize efforts and drive progress. The company has created ...