The company's move toward a digital-first planning strategy uses physics-based digital twin and AI technology, which will allow the tools to function as "co-designers" that can simulate, validate and ...

The TikTok Shops have been fueled by Clorox’s approximately $580 million investment in digital transformation, which included a migration to SAP S/4 HANA. Because technology moves so quickly, it’s ...

Every CPG's AI journey is wildly different. Some businesses take on a measured, exploratory approach — dipping their toes into various use cases before committing to scalability. Others jump into the ...

Levine brings two decades of experience in the consumer goods industry. He joined the company from PIM Brands, where he was CMO for the snacking confectionery company, which includes the Welch's fruit ...

Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups.

Unilever is restructuring its marketing function so that a single leader has greater ownership over efforts within its business groups. Analytics Unite is the only event connecting retail and consumer ...