Becoming Social's Rawan Al Sayed discusses thoughtful creativity — not just trendy visuals — and the future of brand ...

Silx Managing Director Alex Ionides shares how the CEO and CMO can work in tandem – where marketing isn’t an isolated ...

Jaimesha Patel will oversee growth across performance marketing, strategic creativity and digital experience functions.

Google MENA's Najeeb Jarrar said, “People can use Veo 2 to explain an idea, tell a story or record a specific scene.” ...

Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

The Heriot-Watt scholarship winners, part of Campaign Middle East's Faces to Watch, have been announced as below.

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in March 2025. February was a fun one: while The Spin normally comes across several ...

This launch by Sumea Social aims to address a growing gap in B2B marketing and communications by boosting executive presence.

Supporting First Steps is part of IKEA’s ongoing regional brand narrative, which celebrates real-life family moments.

Uber has brought its Journey Ads advertising solutions to KSA, offering local brands a variety of targeting capabilities to drive ad results.