Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

The Heriot-Watt scholarship winners, part of Campaign Middle East's Faces to Watch, have been announced as below.

Campaign Middle East speaks agency leaders and client-side marketers about adoption, segmentation, consumer insights and ROI within gaming.

Team Lewis hires Jessica Cross and Mohammad Ibrahim as Senior Campaign Managers, and Hayat Abdul Moula as Campaign Coordinator in its Dubai office.

This launch by Sumea Social aims to address a growing gap in B2B marketing and communications by boosting executive presence.

Uber has brought its Journey Ads advertising solutions to KSA, offering local brands a variety of targeting capabilities to drive ad results.

In a cheeky and powerful move, the CD Leganés Football Club unveiled a testicular-region sponsorship, with the Testicular Cancer Society logo directly on players' shorts — in the exact region the ...

Supporting First Steps is part of IKEA’s ongoing regional brand narrative, which celebrates real-life family moments.

The Network Communication Group has named Claude Abboud as General Manager for its Saudi Arabia operations, marking a ...

VICE Media Group has announced the appointment of Yamen Bassili as its new Head of Growth MEA. The addition of Bassili to the ...