In a highly anticipated collaboration, two iconic brands are joining forces. Pepsi and Seiko have teamed up for a special ...

The Seiko 5 Sports x Pepsi collaboration marks the brand’s first authorized partnership with the sugary-drinks giant. Two ...

Seiko and Pepsi introduce two new watches together ✓ Are these the first watches with official Pepsi bezels? ✓ Check them out ...

The SPB513 is one of three just-announced additions to Seiko's Speedtimer line, joined by the black-dial SPB515 and the ...

You might not have all day to online shop, which is why we’re committed to doing it for you every week. No need to thank us ...

After decades of nicknames, Seiko 5 has now made an official collaboration with Pepsi, unveiling two limited-edition watches.

Seiko honors the 1971 Safari Rally–winning Datsun 240Z with three Prospex Speedtimer limited editions, blending motorsport ...

The world of horology just got a whole lot more fizz. The famed Rolex GMT-Master which has been affectionately referred to as ...

Today, Henry shares his thoughts on what got him started in the hobby: Watches with Arabic numerals ✓ And why they're just so ...

Sport and watchmaking have always had a friendly relationship, and it is one which is particularly pertinent for Japanese ...

Seiko embarked on its journey back in 1913, launching Japan’s very first wristwatch—Laurel. This pioneering model didn’t just ...

Citizen's astonishingly accurate top-shelf dress watch gets two gorgeous case and dial upgrades, and still undercuts its ...