Pricing remains one of the most closely watched aspects of any Apple launch. Industry whispers suggest that Apple has softened the blow of Trump-era tariffs by expanding its US-based manufacturing, though Asia continues to play a crucial role in its supply chain. This means fluctuations in cost remain a possibility.

Fixed Focus Digital had claimed a week ago that Apple had finalised the development of its own image sensor for the iPhone camera, in July that the iPhone 17 Air would come in a completely new shade of blue and the standard iPhone 17 would not have a Pro Motion display, and in April that the iPhone 17e would be released in spring 2026.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

The iPhone 17 Air is equipped with a 2,800 mAh battery, marking the smallest capacity ever featured in a flagship iPhone. This represents a 20-30% reduction compared to competitors, raising concerns about its ability to sustain a full day of use.

The iPhone 17 Pro could have an aluminum chassis, according to a new leak. The phone is also expected to get several camera upgrades, including a new 8x telephoto lens.

A new leaked video of an iPhone 17 Air dummy unit might be our best look yet at the design of Apple's thinnest phone of all time.

APPLE is nearly ready to show off its next big iPhone – and I reckon I’ve guessed the date. I’m The Sun’s tech editor and I’ve been writing about the iPhone for years. Last