Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

However, the search giant made a major, unrelated Chrome announcement earlier this week: Google is abandoning its plans to ...

One of the most popular browsers said it would change how it handles your cookies. But Jamey Tucker found out that's not ...

The company says it will maintain the status quo rather than show a pop-up that could push users to try Google's alternative ...

Google has U-turned on its plans to roll-out a standalone prompt for third-party cookies and trackers in Chrome, leaving the ...

Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to ...

Google’s third-party cookie crackdown is on pause – but the pressure on Chrome is far from over. So, what does it all mean ...

“…a shocking development…meaning ad tech companies can still use the targeting technology in the world’s most popular web ...

Apple’s video warning for iPhone users to stop using Google Chrome doesn’t mention Google Chrome — it doesn’t need to. It plays on the browser’s reputation for tracking and privacy infractions, which ...

Beginning in 2019, Google embarked on an effort under the Privacy Sandbox banner aimed at developing a new way to target ads ...