Pepsi's functional turn is in line with wider soft drinks trends, but the functional cola risks alienating brand loyaltists ...

Consumer tastes do shift. But the advantage for Pepsi is that there's usually something in its portfolio that's in style.

While the narrative of most large FMCG company CEOs has been one of volume growth eluding them due to softening of demand, ...

Jalen Hurts has achieved a historic milestone, becoming the first NFL player to spearhead a major Sprite campaign. This ...

Growing up in the era of the “cola wars,” I learned there are few things that consumers cherish more than the taste of their ...