With TikTok's future in the U.S. uncertain, it feels like major social media platforms are working overtime to ship features to attract the millions

X, Bluesky and others have rolled out vertical video feeds following TikTok’s short shutdown. TikTok’s offline period may have lasted less than 24 hours and the controversial social network may have received a 75-day reprieve from Donald Trump,

Instagram recently announced CapCut video editing rival Edits, and now X (formerly Twitter) and Bluesky are both rolling out vertical video feeds. "An immersive new home for videos is rolling out to users in the U.S. today," posted X's official account on Sunday.

X and Bluesky both have new short form video feeds with infinite scroll and ambitions of taking on TikTok, but each one takes a slightly different approach.

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