CEO of the iconic denim brand Levi Strauss & Co., she got word that music legend Beyoncé would be name-checking the company ...

I've been hoping for a Beyoncé x Levi's collaboration ever since Cowboy Carter dropped in March. Frankly, it's hard to imagine a pop star of her stature writing a song called "LEVII’S JEANS" for the ...

Sir John Hegarty was the brains behind Levi’s iconic ‘Laundrette’ ad. Nearly 40 years after it first aired, the brand gave it a fresh spin with the help of Beyoncé. Here’s what the creative made of ...

Beyoncé and Levi’s officially unveiled their ad campaign on Monday. The collaboration comes after the Grammy-winning singer ...

Beyoncé and Levi's have officially released the first chapter of their new collaboration as the superstar struts her denim in ...

In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...

On Sept. 30, Beyonce dropped her new collaboration with Levi's. The Texas star says she sees the partnership as a way to ...

Beyoncé stars in the latest Levi's ad campaign, showcasing stylish new designs in a dynamic and trendsetting promotion.

Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...

Beyoncé's Cowboy Carter-inspired Levi's commercial helped the legendary brand reach $5 million in Media Impact Value (MIV).

Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s brand and the ...