The Better Business Bureau has examined the claims that Microsoft makes for its Microsoft 365 Copilot offering.

The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

Microsoft's Copilot AI and Copilot+ PC platforms are confusing, even if you know the difference between the two in terms of ...

When everything’s a copilot, is anything a copilot? You’ve no doubt heard of Microsoft’s Copilot. But can you define exactly ...

Microsoft’s Copilot branding spree is drawing criticism from an ad watchdog for creating confusion and making unclear ...

An advertising watchdog challenges Microsoft's Copilot productivity claims, citing a lack of objective proof. The demanded ...

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer confusion due to the overuse of the term across various AI products. The NAD ...