The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.

Beckham has launched BEEUP in partnership with Shaun Neff, the entrepreneur known for building consumer brands like SUN BUM and Moon Oral Care.

David Beckham has launched a new snack brand called BEEUP. It is inspired by his hobby of beekeeping, which started during the COVID-19 lockdown in 2020.

Is David Beckham's BEEUP healthy? What fans of the soccer star need to know about the honey-infused fruit snacks inspired by ...

David Beckham teams up with entrepreneur Shaun Neff to launch honey-based fruit snacks inspired by his lockdown beekeeping experience with his sons ...

Per a press release, the brand was born out of Beckham's love for beekeeping and harvesting his own honey. After learning ...

David Beckham Just Surprise Launched a Brand New Snack Line and Fans 'Cannot Wait to Buy' It first appeared on Parade on Jun 17, 2025 This story was originally reported by Parade on Jun 17, 2025, ...

Sir David Beckham has announced the launch of his new 'passion project' after receiving his long-awaited knighthood.

Inside the Beckham 'feud' as David Beckham receives knighthood from King Charles - As fans wait for Brooklyn Beckham to ...

Victoria Beckham has called husband David Beckham "the best daddy there is" amid the couple's rumoured feud with their eldest son Brooklyn Beckham and his wife Nicola Peltz. Posh's message has ...