The American Athletic Conference is rebranding itself as the American Conference as part of a wide-ranging effort it says is designed to fuel growth and elevate its position in a quickly changing ...

With the new mascot "Soar" the eagle, the 15-member AAC has officially rebranded as the "American Conference" and will ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

American Athletic Conference rebrands to American Conference, controlling its destiny Story by Dan Wolken, USA TODAY Mon, Jul 21, 2025 · ...

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic Conference is taking matters into its own hands to stand out among its ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The American Athletic Conference is officially adding Army West Point as a football-only member. Army, which has been an independent in football since leaving Conference USA in 2004, will begin ...

The American Athletic Conference will have 10 members in its first season: Rutgers, Louisville, Connecticut, South Florida, Cincinnati, Central Florida, Memphis, Houston, SMU and Temple.

The American Athletic Conference announced Wednesday the official hire of Tim Pernetti as the league's second commissioner. Pernetti succeeds Mike Aresco, who retires this spring as commissioner ...

The American Athletic Conference was reconstituted in 2013 and serves its members from its headquarters in Irving, Texas. The American sponsors 22 championships, 10 for men and 12 for women, has ...

(Photo by Joe Murphy/Getty Images) Louisville won the inaugural American Athletic Conference men’s basketball tournament in 2014. The Cardinals defeated Connecticut, 71-61. Russ Smith was named MVP.

The American Athletic Conference announced Thursday that UAB, Texas-San Antonio, Rice, North Texas, Charlotte and Florida Atlantic will be added to the league, bringing total membership to 14 teams.