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L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore. NASCAR’s Prime Video debut at the Coca-Cola 600 made waves, averaging 2.72 ...
Prime Video’s NASCAR races boasted a median viewer age of 56.1. This is nearly seven years younger than the average for Cup Series races on FOX and FS1 this season (which sits at 62.8).
Sure, NASCAR is going from a 15-turn road course in Mexico to a familiar old track in the Pocono Mountains, but Pocono Raceway isn't your typical stock-car oval track. Pocono takes the "tri-oval ...
In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Denny Hamilin’s performance during a NASCAR on Prime broadcast of a ...
NASCAR is adding new broadcasting partners for 2025 with Amazon Prime, TNT and Max, while continuing its deals with NBC and FOX. ... The next five races will stream on Amazon’s Prime Video, ...
Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage. Prime Video is ...
In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...