The Oklahoma City Thunder are seeing adidas promote All-Star Jalen Williams on a tour in China to enhance his Q Rating.

2008 was a pretty big year. Beyoncé released “Single Ladies.” Iron Man and The Dark Knight both hit cinemas. Breaking Bad had ...

Adidas has partnered with Swazi DJ and record producer Uncle Waffles. The multiplatinum South African-based star is featured ...

Sambas kick-started the low-profile sneaker craze, but a trio of alternative Three Stripes silhouettes is generating the most ...

Ronnie Fieg and Kith are set to return to the runway for their first show since 2019, an event poised to be a major highlight ...

What a season it has been for the Oklahoma City Thunder. The team won its first NBA championship as a franchise, led in part by 24-year-old swingman Jalen Willi ...

The trendy retailer will showcase its fall eponymous collection and collaboration products to press and friends of the brand.

From David Beckham to Lionel Messi via Zinedine Zidane and Mohamed Salah, German sportswear giant Adidas has always been ...

New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

Adidas South Africa has proudly revealed that eSwatini-born DJ and producer Uncle Waffles is the newest face of its Lifestyle portfolio. She will be ...

WME’s Kirk Sommer will be honored as MUSEXPO's International Music Person of the Year; Lo Ting-Fai is appointed president of ...

Adidas is increasingly betting on the impact and commercial power of global football culture, both on and off the field.