China is experimenting with a new formula for soft power by integrating fashion, digital influencers, and lifestyle branding.

Recently, a huge number of US TikTok users flooded Chinese social media app "Xiaohongshu" (also known as Red Note). From monthly salaries and dinner recipes to dental costs and math homework ...

Known in China as Xiaohongshu and as a platform to find lifestyle recommendations on areas from beauty to food, the app has in recent days been transformed into an unexpected bilateral channel for ...