To reverse the slump in sales, high-end brands are allowing media-savvy staff to create social content in the hope it engages ...

As users migrated to Xiaohongshu en masse ... its earliest content focusing on lifestyle, beauty and fashion content. But now, her feeds are filled with Chinese people explaining their daily ...

Xiaohongshu, whose name literally means "little red book" but is also known in English as RedNote, is wildly popular in its home market -- one of the most censored countries in the world.

The Chinese social media platform Xiaohongshu, which recently saw a rise in interest in the US amid legislation intended to ban TikTok, has adopted the English name rednote in the Apple iOS App Store, ...

TAIPEI, Taiwan: TikTok got an apparent reprieve from being forced to shut down, but Americans on Jan 20 were still using and downloading Xiaohongshu, the Chinese social media app that surged in ...

Xiaohongshu, a Chinese app gaining popularity and picking up thousands of new foreign users, can be effectively leveraged by brands if they prioritise quality user-generated content over volume.

More than two million users, a potential new customer base, flooded to Xiaohongshu – now known in the US as RedNote – in just two days after the US Supreme Court signalled it was likely to ...

When Angelica Oung received the notification that her Xiaohongshu account had been blocked for violating the social media app’s code of conduct, her mind started racing. The only picture she had ...

Photo: Jim LoScalzo – Pool via CNP/Zuma Press It took only about a day for Chinese censors to crack down on posts from Americans who had flooded onto the Chinese social-media app Xiaohongshu.

Xiaohongshu, known as RedNote, has become the app of choice for legions of TikTok users in search of a new digital home. But will it be permanent? Chinese App RedNote Becomes New Home for 'TikTok ...

American users have been migrating in droves to Xiaohongshu – a Chinese social media platform known as RedNote in English – in response to the impending TikTok ban in the US. More than 700,000 new ...

The reasons why these TikTok users chose Xiaohongshu over other platforms are varied. Some reported wishing to snub the US government over its TikTok ban, while others cited how Xiaohongshu ...